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To stay ahead of the competition you need to make the most of your assets, and
one of your greatest assets is the wealth of information that you collect about
enquirers and customers each year.
All you need is a little imagination… MainStay keeps every piece of information
and lets you use it in the way that's best for you when the time is right.
You can inspect guest history at any time, right down to the individual reservations
made by each guest - our reservation log gives the exact times of check-in and
check-out!
Flexible archiving means you can choose how long to keep your guest history. You
can set different time limits for archiving address records, reservations and
financial data, so you don't have to keep information for any longer than you
need. Guest history data can be transferred to a separate archive database for
enquiry / reporting or simply deleted when no loner required.
Carefully targeted mailshots can be created using combined selections from enquiries,
reservations and billing data. Many different criteria are available including
special interests and mailing list membership.
MainStay incorporates automatic detection of duplicate names and addresses to
help prevent an embarrassing error when you most need to assure your future customers
of personal services. How successful was each mailshot?
Let MainStay analyse the response for you as the business comes in. In addition
to conversion rates, MainStay can also calculate the forecast revenue (and later
on, the actual revenue) generated by a single advert or direct mail campaign.
This means you can base your future advertising spend decisions knowing not just
the quantity but also the value of business generated last time.
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